However since writing Hooked, and with the continued rise and accessibility of distracting tech, Nir began to search for techniques that could help him and others fight back against the overwhelming wave of digital distraction.Īfter five years of research, Nir has developed a research-backed, four-step framework for how to become indistractable in an age where distraction is always within arm’s reach. That’s the fundamental question author and behavioral design expert, Nir Eyal, set out to answer in his new book Indistractable: How to Control Your Attention and Choose Your Life.Ī former Stanford lecturer, Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business and is most known for his besteller Hooked: How to Build Habit-Forming Products. So why don’t we do the things we say we will? We skip the gym after a long day’s work, we keep scrolling through Instagram as a deadline draws nearer, and we check email and notifications while trying to spend time with our friends and loved ones. Unfortunately, as simple as it is to identify what matters most to us, finding the focus and motivation to do all of the activities required to stay true to our values and goals is a whole other matter. Ask almost anyone what they value most in life and they’ll have an answer.
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